Well you are not alone. If you have looked into Search Engine Optimization SEO techniques but failed to get the traffic your website deserves, you know that learning SEO can be confusing, especially for a beginner. There is a lot of "advice" available online, but much of it is out of date, too technical, or involves spammy software, techniques or services. Learn Search Engine Optimization will show you what you can do safely in order to boost your search rankings, and outlines the practices you should avoid during the process Read more Collapse About the author Darren Varndell began his career as a software engineer in the banking sector with a passion for personal computing. Recently, he has set out to help webmasters and internet marketeers succeed online, by passing on his extensive knowledge of SEO Search Engine Optimization techniques that help boost website rankings and ensure a steady stream of free organic search engine traffic. Unimpressed with the lack of straightforward, simple and free resources available to webmaters, and others hoping to succeed with Internet marketing, he started his own webmaster promotion website and Internet Marketing blog to help fellow webmasters obtain easy to understand SEO tips and advice that many SEO companies may not want you to know.
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Code proud! The book deals with some important aspects of PR and new media as well and it teaches you how to develop your own marketing plan to achieve the most from the search engines and other online venues.
The book will teach you how to plan a search engine optimization strategy, how to choose the right keywords, how to use social networking to improve your search rankings, how to track and measure your results and more.
In addition the authors try to teach how to design human-usable websites, a very important aspect of site optimization. Many SEO tips in this book are timeless: they will work regardless of algorithmic changes. When it comes to SEO you should probably take into consideration that optimizing for the search engines is pointless if the site is not appealing for the users.
It is important to optimize sites visually as much as you optimize the textual content that helps you rank well in the SERPS. Basically, the book answers to a question not many website owners dare to ask: How much money are you losing because of poor landing page design? Usability and SEO should never be separated as a matter of fact. The book covers more than just some SEO tips and tricks — it shows how to build sites that respect the web standards and have more compelling content.
Of course, some newbies would prefer free SEO books to start with. There are of course some very good publications online:.
Building Findable Websites
The goal of my book is to get people to think beyond keywords to take a holistic approach to how they engage their audience through content delivered with standards-compliant markup. I use the term findability because the way we connect with people extends beyond search to include social networking, viral marketing, and more. As my diagram illustrates shown above , SEO is an important part of the Web industry, and is one part of the domain if findability. Thanks for sharing your thoughts. I tend to use the terms interchangeably, but I think there is a difference.
Building Findable Websites: Web Standards, Seo, and Beyond